PRIVACY POLICY
Last Updated: August 29, 2026
Sombra by Calavida (“Sombra,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit sombrabar.com (the “Website”), communicate with us, make an inquiry, register for an event, or otherwise interact with Sombra online.
By using the Website, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
We may collect information that you voluntarily provide to us, including:
- Your name;
- Email address;
- Telephone number;
- Information submitted through contact, reservation, or event inquiry forms;
- Information relating to private events, parties, or other bookings;
- Communications you send to us;
- Marketing preferences; and
- Any other information you choose to provide.
We may also automatically collect certain information when you visit the Website, including:
- Internet Protocol (IP) address;
- Browser type;
- Device type;
- Operating system;
- Referring website;
- Pages viewed;
- Date and time of your visit;
- Approximate geographic location; and
- Information collected through cookies and similar technologies.
2. HOW WE USE YOUR INFORMATION
We may use information we collect to:
- Respond to questions and inquiries;
- Process reservation or event requests;
- Communicate with you regarding events, private parties, promotions, or services;
- Provide and improve the Website;
- Understand how visitors use the Website;
- Maintain the security and functionality of the Website;
- Prevent fraud, misuse, or other unlawful activity;
- Comply with applicable laws and legal obligations; and
- Carry out other purposes disclosed to you when information is collected.
If you elect to receive promotional emails or other marketing communications from us, we may use your contact information to send information regarding Sombra events, promotions, special offerings, new cocktails, Calavida products, and related news.
You may unsubscribe from promotional emails at any time by using the unsubscribe link contained in the communication or contacting us directly.
3. COOKIES AND ANALYTICS
The Website may use cookies, pixels, analytics tools, and similar technologies to operate the Website and understand how visitors interact with it.
Cookies are small data files stored on your browser or device. They may be used to remember preferences, measure Website traffic, understand visitor behavior, improve Website performance, and support advertising or marketing efforts.
Depending on the technologies used on the Website, third parties such as website hosting providers, analytics providers, social media platforms, or advertising services may also place or access cookies or similar technologies.
Most browsers permit you to block or delete cookies through your browser settings. Disabling cookies may affect certain Website functions.
4. THIRD-PARTY SERVICES
We may use third-party companies to provide services on our behalf, including:
- Website hosting;
- Website analytics;
- Reservation and booking services;
- Event management;
- Email marketing;
- Payment processing;
- Social media integration; and
- Other business or technology services.
These third parties may receive information as reasonably necessary to perform services on our behalf and may maintain their own privacy policies governing their handling of information.
Sombra does not control the privacy practices of third-party websites or services.
5. LINKS TO OTHER WEBSITES
The Website may contain links to third-party websites, including social media platforms, reservation services, event websites, maps, hotel websites, or other businesses.
Once you leave sombrabar.com, this Privacy Policy no longer governs your activity. We encourage you to review the privacy policies of any third-party websites you visit.
6. SOCIAL MEDIA
Our Website may contain links to or integrations with social media services such as Instagram, Facebook, TikTok, or similar platforms.
When you interact with those services, the applicable platform may collect information about you in accordance with its own privacy policy. Your interaction with those platforms is governed by the terms and privacy policies of the applicable third party.
7. PAYMENT INFORMATION
If the Website permits purchases, deposits, reservations, ticket purchases, or other payments, payment information may be processed by a third-party payment processor.
Unless otherwise expressly stated, Sombra does not directly store complete credit or debit card information submitted through a third-party payment processor.
8. HOW WE SHARE INFORMATION
We may share information:
- With service providers performing services on our behalf;
- With affiliated businesses where reasonably necessary to provide services or respond to your request;
- In connection with an event, reservation, or private booking;
- When required by law, subpoena, court order, or other legal process;
- When reasonably necessary to protect the rights, property, safety, or security of Sombra, our customers, or others;
- In connection with the sale, merger, restructuring, financing, or transfer of all or part of our business; or
- With your consent or at your direction.
We do not sell personal information for money in the ordinary course of our business.
9. DATA RETENTION
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, conduct our business, resolve disputes, enforce agreements, and comply with legal, accounting, or regulatory obligations.
Retention periods may vary depending on the nature of the information and the reason it was collected.
10. INFORMATION SECURITY
We use reasonable administrative, technical, and physical measures designed to protect information under our control.
However, no Internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted through the Website.
11. CHILDREN’S PRIVACY
Sombra is an establishment that serves alcoholic beverages, and the Website is intended for a general adult audience.
The Website is not directed toward children under the age of 13, and we do not knowingly solicit or collect personal information from children under 13.
If we become aware that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete it.
12. ALCOHOL-RELATED CONTENT
Certain portions of the Website may contain content relating to alcoholic beverages.
You must be of legal drinking age in your jurisdiction to purchase or consume alcoholic beverages. Nothing on the Website is intended to encourage unlawful or irresponsible consumption of alcohol.
13. YOUR PRIVACY CHOICES
Depending on where you reside and applicable law, you may have rights concerning personal information maintained about you.
You may contact us to request that we:
- Provide information concerning personal information we maintain about you;
- Correct inaccurate information;
- Delete certain information;
- Stop sending marketing communications; or
- Address other privacy-related concerns.
Certain information may be retained when necessary to comply with legal obligations, complete transactions, maintain business records, prevent fraud, resolve disputes, or exercise or defend legal rights.
14. DO NOT TRACK AND PRIVACY SIGNALS
Some web browsers offer “Do Not Track” or similar privacy signals.
Because standards governing these signals continue to evolve, the Website may not respond uniformly to all browser-based privacy signals. Where applicable law requires recognition of a particular legally valid privacy preference signal, we will endeavor to comply with applicable requirements.
15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time.
When we make changes, we will update the “Last Updated” date at the top of this Policy. Material changes may also be communicated through the Website or through another reasonable method.
Your continued use of the Website following the posting of an updated Privacy Policy constitutes acknowledgment of the revised policy.
16. CONTACT US
If you have questions, concerns, or requests relating to this Privacy Policy or our privacy practices, please contact:
Sombra by Calavida
Website: sombrabar.com
Email: info@sombrabar.com
Address:10020 Country Club Ln. NW, Albuquerque, NM 87114
